1 Due to its broad reach and targeted impact on young children at high risk, WIC has significant capacity for early intervention to establish healthy eating habits and prevent obesity in low-income youth. The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has provided a set of nutrient-dense foods, nutrition education and medical referrals to approximately half of all infants born in the United States and a quarter of all children ages 1–4, pregnant and postpartum women. Little compensation occurred for other beverages. Large reductions in WIC-provided juice were only partly compensated for by extra juice purchases with non-WIC funds. WIC participants purchased about a quarter less juice volume after implementation of the revised WIC packages.
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